San Francisco’s abundance of museums, outdoor activities and culturally diverse neighborhoods combined with a yearlong temperate climate make the city the ideal destination for group meetings and large conventions. Its no wonder tourism has become San Francisco’s largest revenue generator – the city isn’t too far from being perfectly well-rounded. San Francisco has previously shown strength in four travel industry sectors: commercial, meeting and group, and leisure. In the early 1980s, many large corporations left San Francisco because high-operating costs threatened profitability.

In the 1960s, San Francisco became the focal point of the counterculture revolution. Communal living became commonplace, and the intersection of Haight and Ashbury was the movement’s epicenter. It was then that San Francisco became a haven for many young people seeking peaceful living and mutual understanding, and this national migration pushed San Francisco’s population diversification to where it is today.